Introduction:
As part of the Commercial Space Design module in Design Studio II (C), students from the Department of Interior Spaces, Faculty of Architecture, Vishwakarma University visited KiBO World to gain firsthand exposure to retail and furniture showroom design. The visit provided insights into space planning, branding, product display strategies, and customer experience enhancement in a commercial environment.
Objective:
The field visit aimed to bridge the gap between academic learning and industry application by exploring how commercial interiors are designed to optimize functionality, aesthetics, and brand engagement. Students analyzed retail layouts, material applications, lighting strategies, and ergonomic considerations that contribute to an immersive shopping experience.
Key Learnings:
- Retail Zoning & Circulation: Understanding the strategic division of spaces for better customer flow.
- Product Display & Branding: Observing how furniture and décor are presented to enhance buyer engagement.
- Material & Finish Selection: Exploring the role of sustainable, durable, and aesthetic materials in retail interiors.
- Lighting & Ambiance: Analyzing the impact of layered lighting on customer perception and spatial experience.
- Modular Design & Functionality: Learning about multi-purpose furniture, ergonomic solutions, and space-saving innovations.
Impact on Learning:
This visit reinforced key commercial space design principles, helping students connect theory with practical applications. It enabled them to observe how retail interiors influence consumer behavior, enhance brand identity, and create immersive shopping experiences.
Acknowledgment:
A special thanks to KiBO World for hosting this insightful visit and to the faculty coordinators, Prof. (Ar.) Ateka Nulwala and Prof. (Ar.) Amruta Gangakhedkar, for organizing this educational experience.
