Subscribe to this RSS feed
Super User

Super User

Hacking Creative

Newton’s third law holds that every action induces an equal and opposite reaction. Every possibility manifests within itself a counter possibility as death is ever present over life. The Internet has opened up a host of possibilities unheard of and unthought of, yet it contains within itself the germ of its own vulnerability, most notable among them being hacking.

Interestingly, long before the term hacking came to be associated with fraudulent acts like stealing personal and corporate data from computer networks, it was used for fun and constructive learning activities and had nothing to do with computers.

White hat hackers. Black hat hackers.

In common computer palace, we distinguish between two kinds of hackers. The terminology of hacking is shaped by the cliche of a good guy wearing a white cow boy hat. Ethical hackers or white hat hackers break in to the protected computer networks with due permission of the company that has employed them. Their job is to point out the loopholes in the security system to thwart potential hacking in the future. Unethical hackers or the black hat hackers do so with a malicious intent.

The thrust for digitization has boosted business potency and enhanced the accuracy, transparency and convenience in financial transactions but it has also exposed us to a huge risk of our life savings disappearing in the wink of an eye. To deal with the menace of hacking financial organizations, social media sites and important government organizations including the United States headquarters of defense, The Pentagon, invite bug bounty hunters. Bug bounty hunting is a collaboration between white hat hackers and companies who then handsomely reward the ones who identify the chink.

Most Vulnerable Targets

India has a robust cyber law in the form of Information Technology Act, 2000 which criminalizes hacking among other cyber crimes under India Penal Code. But when are laws ever enough to keep people from committing crimes?
According to 2016 NCRB ( National Crime Records Bureau) report, 11,592 cyber crimes were reported out of which a whooping 13.5% are against professional hackers.
The financial sector and government agencies have been the chief targets of hackers, not just in India but the world over.

Evidently money attracts the most number of criminals, trying to con people of their hard earned money. That is why the financial sector has been at the fore-front of the risk of data hacking. However, in the last few years banks have injected huge sums of money to battle cyber hacking. In 2017, in the U.S. the banks have invested over $1.5 billions to mitigate the risk of breach in security. The scenario is rather bleak in India. In 2017, the data of 32 lakh debit cards of half a dozen banks stood compromised which is symptomatic of our unpreparedness to tackle the risk of hacking.

With a large amount of official data being stored online almost all government sites belonging to central and state ministries have been taken to the cleaners in the last few years. This may be rather dangerous in view of India being surrounded by hostile neighbors on the both sides.

Most upsetting of them all, earlier this year the rumors were rife about the hacking of Aadhar data. With the government invested to making Aadhar the sine qua non of India citizens, it is likely to be more susceptible to hacking and misuse in the future as well.

What to expect in 2018?

The predictions for 2018 are far from encouraging. It is predicted that along with the extra layer of comfort in our lives, IoT (Internet of Things) will also added additional risk of hacking. With millions of devices connected to each other, 2018 may put people at fresh risk of financial frauds and identity thefts.

The good news is that as consumers are waking up to the risk of hacking most companies in 2018 are going to opt for RBA (Risk-Based Authentication) and MFA (Multi Factor Authentication) to create layered defense to deal with the menace of hacking.

Takeaways

Cyber space is as fragile as any other operational space. So long as it exists, crooks will continue to meddle with sensitive data and the skirmish between the stakeholders and hackers is likely to be an ongoing one. In order to overcome these attacks, the government ought to act nimbly for which first the governments, banks and companies need to come out of their defensive groove and admit the ramification of cyber security breaches.

Secondly the governments and private companies should take advantage of bug hunters, make them collaborators and not threaten them with legal notices. 

Thirdly, the financial institutions and other establishments need to adopt a proactive approach rather than relying on reactive measures in dealing with the future threats.

References-

http://www.infoguardsecurity.com/5-industries-top-hit-list-cyber-criminals-2017/

https://www.thequint.com/news/india/demonetisation-note-currency-ban-how-ethical-hackers-and-cyber-secur

 Authored by Shailesh Thaware, Assistant Professor, Faculty of STEM, Vishwakarma University

3 5

Pic 1: Golden Sand backwaters in Kerala

Off the trodden track: Random reflections on my travels.

When I was growing up, I explored the vastness of the world only through the pages of my favorite books. I lived in a small village in North India, raised in family of farmers who believed that the land you worked on was irrefutably home, a living entity that claimed you as lovingly as you claimed it. Any venture away from home was temporary. A beacon, it always called you back and you willingly returned. This world view turned itself on its head when I found myself sitting in a lecture on “British women’s travel writing from the 17th to the 19th century” during my Masters.

Travel to me hitherto meant sticking to rigid itineraries and hotels. But that lecture changed my idea of travel. It inspired me to shuck off the predictability of a tourist and carved a traveller out of me. My idea of travel changed from adhering to the restrictive routine of travel guides and tourist brochures to charting the unexplored. I often fancied myself to be a Fanny Park like figure, exploring the place at my own unhurried pace, developing an intimate relationship with the surroundings, gradually allowing the place to reveal itself to me.

1 3

As luck would have it, in 2009 I found myself on a plane bound to Europe. I had won a scholarship to which I had applied and had conveniently forgotten about until I received a letter of acceptance. I spent a year in a university town called Tubingen in southern Germany. That year transformed me in ways inexplicable.

As they say if you want to do something well, do it slow. I spent the year marveling at European architectural splendour, discovering the ruined abbeys and picturesque villages and meeting people from remote corners of the world. The year opened my heart and mind to a completely new way of life and fueled in me an infinite curiosity for cultures hitherto alien to me.

Years passed by and the drudgery of routine city life took over. In 2014, tired of my crowded, noisy city life I took stock of my savings and boarded a train to the southernmost state of India, also known as the Gods own country-Kerala. On a humid July morning, I landed on the doorstep of a lonely elderly couple in Trivandrum. They graciously rented me a room in their house and fed me with lip smacking home cooked food every day. On days when my hosts were in a chatty mood I would sit on the veranda with them listening to their tales of love and loss.

One of the divine joys of being alive is to experience the magic  of rains! And the monsoon in Kerala gives you just that! A heaven for a  pluviophile like me!! It rains incessantly every day at all hours of the day. It pours  with such ferocity that all other sounds are subsumed under the angry pitter   patter of the rain outside. I spent innumerable days sitting by the window,   dreaming and blankly watching the raindrops falling from the sky. Several nights   would lay awake till wee hours of the morning, reading. I still miss waking up to   the sound of Aarti and Azaan every morning with church bells ringing in the   background. I spent six glorious months in Trivandrum taking long walks along  the pristine beaches, visiting the mesmerizing backwaters, contemplating, reading, celebrating Onam, marvelling at the rich south Indian silk, participating in local customs and rituals and soaking in the uniquely syncretic culture of Kerala. The only challenge for a chappati eating North Indian was to cope up with a carb-rich diet of rice for breakfast, lunch and dinner. Not surprising by the end of the trip along with a treasure trove of memories I added a few inches to my waistline.

2 3

                                                                                                              Pic 3: A view of the Dal lake from Parimahal, Srinagar

I like to travel with few plans and more freedom. In the summer of 2017 after six months of unrest and perpetual cycle of violence as Kashmir was limping back to normalcy I landed in Srinagar expecting a dusty brownish war-zone with pellets flying around to greet me. Contrary to the imagination of my well wishers, Kashmir was gracious to me. Amidst heavy military presence and signs of local resistance I discovered the everyday patterns of life in Kashmir. From witnessing student protests in the Kashmir University to being acutely aware of my Indian identity at all times. From visiting the local baker to looking for an ophthalmologist in the narrow by lanes of Srinagar to voluntarily covering my head and arms when the stares became too long, every little act unearthed the real Kashmir to me. To me my favorite memory of Kashmir will always remains the baffling amusement on peoples faces when I told them I am a vegetarian and have lived my life without ever tasting Wazwan!

You have to live in Kashmir long enough to feel the constantly brewing anger and mistrust in people which seems imaginary while gazing at the misty mountains and aroma of noon chai engulfing you every morning. To understand the beauty and rage of Kashmir one has to look beyond the picturesque and the seemingly enchanting world of shikara rides. Despite the everyday adjustments and negotiations with life in Kashmir, the place slowly grows on to you. I still remember the sinking feeling I woke up with on the morning I left - a heart so full and an intense longing for the place I had not yet left. I realized Kashmir was home!

My travels have taught me things that can’t be possibly put on a score card. Stepping into new cultures, treating myself to new cuisines, breathing in a new air, I have learned so much without knowing. Travel has weaved poetry in my pain and transformed my sobs into songs. My physical journeys have also been journeys to the self. They have made me a better, largely nonjudgmental and a wiser person. Being in different spaces has made me see beauty in every person and brought home the fact that cultures may vary but human emotions are universal. Today I appreciate what I have and value things I took for granted. Traveling in some mysterious ways, challenges my deep seated prejudices. I often wonder whether all the traveling will ever change my memories of my little village for better or worse? Where or what is home to me? Has my definition of home changed? I know not the answer to these questions. May be some day I will appreciate the art of stillness and develop an eye to find beauty even in close confines of a room but till then I will pack my bags and discover a new place for I know it’s my ticket to a better self.

Authored by Richa Singh, Content Writer, Investronaut

 
 
 

Schools shut for 10 days, residents queuing up to collect water from tankers and tourism stalled. Shimla, designated as the queen of hills is crippled by the acute water scarcity. It echoes the “Day-Zero” horror of Cape Town, South Africa, the date when taps were declared to run dry earlier this year. The crisis in Shimla and Cape Town is symptomatic of a wider problem staring the world today. If water management and conservation is not pursued vigorously, the day is not too far in the future when there will be no usable water left.

Not a drop to drink?

According to the NITI Ayog report released on 15th June 2018, 2 lakh people in India die every year due to inadequate access to clean drinking water. The report said that 600 million Indians are facing high to extreme water shortage. It further adds that 21 major Indian cities will run out of groundwater by 2020 and the country will face an eventual loss of 6% GDP due to water shortage by 2030. The report cites that nearly 70 percent of the country's water is contaminated, which puts India at the 120th position among 122 countries in the water quality index.

Water crisis has been ranked above cyberattacks and natural disasters as among the global threat with greatest potential impact by the World Economic Forum. The reason being, fresh water reservoirs are rapidly disappearing because water on the surface is not being skillfully managed and ground water is extensively exploited.

The scarcity of water in India is largely an issue of wasteful and inefficient use rather than availability of water. About 55% of India’s total water supply comes from ground water. According to a 2012 World Bank report, India is the largest user of groundwater in the world. It uses an estimated 230 cubic km of groundwater per year - over a quarter of the global total.

Inequity in water availability has already proved to be fodder for many inter-state disputes. Unless proper water management strategies are put in place, these conflicts are likely to escalate.

Reasons for the deplorable situation?

This over exploitation of groundwater can be understood in two parts. First, Irrigation accounts for 80% of total water consumption in India of which 60% comes from underground water. The flood irrigation technique used by farmers for major Indian crops like maize, paddy and sugarcane leads to unrestricted extraction of underground water. This, coupled with the attitude that groundwater is part of the land giving unlimited entitlement to the land owner to extract it. The government subsidies to farmers on fertilizers and electricity has added to the callousness and has lead to the overuse of fertilizers and water, tampering with water and soil quality.

Second, for personal consumption about 80% of drinking water needs are sustained by groundwater. This overexploitation has lead to the depletion of water tables to dangerous levels. Unlike surface water reservoirs ground water aquifers takes centuries to recharge making them similar to non-renewable resource.

Water scarcity is compounded by the growth of water intensive industries such as extraction and mining, thermal power production etc.

Is there a solution ?

In the wake of increasing farmer distress, it would be cruel to withdraw the subsidies on agricultural equipments, fertilizers and electricity to save the wastage of water. That is why an alternative to flood irrigation system needs to be adopted. Of late the government has collaborated with Israel to promote the drip irrigation system. Drip system follows the motto of grow more with less resources. It utilizes a minimal amount of water and fertilizer, saving excess wastage. This equipment is sold to farmers at subsidized rates and it works well for all vegetable crops like pea, potato etc. including sugarcane crop. Though, so far only big and medium landowners with tube well connections have been able to afford it.

India lacks a legal framework to limit the extraction of groundwater. Since it is considered a public property, a commodity that comes with the land, the government is unable to act. Stringent legislative changes are necessary to penalize the extraction of ground water beyond a certain limit.

Scarcity of water is one part of the problem, deteriorating water quality is another. The flow of all Indian rivers is hampered and water quality reaching dangerous levels due to contamination from sewage, industrial discharge, pesticides etc.

Despite all claims of modernity in India, an appalling half a million children die due to Diarrhea every year. Between 2005 and 2015, India recorded the lowest decline in mortality rate of diarrheal diseases among the BRICS economies of Brazil, Russia, India, China and South Africa.

We need to pursue the save water campaign vigorously and spread awareness about the imminent danger of taps running dry forever.

Initiatives at school and college level need to be encouraged. Students participation in the cause can make a huge difference to the cause. Vishwakarma University in collaboration with WILO Foundation, Germany has been doing its bit for the cause. A “Water Quality Centre of Excellence “ is established at the Vishwakarma University, PUNE campus with the help of grant from WILO Foundation, Germany. The objective of the centre is to promote  the use of clean drinking water. The centre will work towards developing innovative water management technologies and provide water quality testing facility. The WILO Foundation has established an innovative Water ATM on the campus to allow students to have 24*7 free of cost access to clean drinking water.

References-

https://www.livemint.com/Opinion/ldcgxu5P9ES63OJ9fcGwpO/India-must-take-action-before-it-runs-dry.html

https://www.ndtv.com/india-news/india-facing-worst-water-crisis-in-history-says-niti-aayog-report-1867755?fb

Authored by Richa Singh, Content Writer, Investronaut

digital journalism 2

A cup of hot tea with the newspaper is the quintessential start to mornings in India. Well, the romance of newspapers may soon be a nostalgic memory of the yesteryears. Next only to China, India has 500 million internet users. With low cost devices and better 3G/4G internet speed, the traditional journalistic landscape is slowly giving way to digital or online journalism.

Traditional Vs Digital Journalism

The rapid boom in mobile internet users coincided with the rise in digital journalism scene. The Wire, Scroll, the Quint are producing interesting content with ‘mobile-first' distribution strategy as mobile devices account for 79 percent of web traffic in India, compared to 50 percent globally. They give real time news and analysis without the shouting matches of the television news rooms.

Digital journalism sets itself apart from the print and T.V. journalism on many accounts. It has catapulted news from a once-a-day product to an ongoing event to be consumed real time on social media and news portals.

For digital journalism web traffic is God. That is why web journalists are expected to know about the workings of the search engines and the use of keywords. They have to be in tune with the trending topics and package the content in an accessible manner by using multimedia tools. While print journalists take pains to carefully frame headlines, a web journalist will think more in terms of the ease of discovery of a story.

While a print journalist may toil to produce an elaborate in-depth article, for a digital journalist, given that the content is consumed mostly on the 5 inches screen of a mobile phones, brevity is important.

The 5Ws and a H ( what, when, where, why, who and how) makes up the bulk of the newspapers with barely two pages of editorial opinion. Digital news websites has less reporting and more analysis.

Digital journalism is an interactive medium where the comments and reactions to a story are quick, editors and writers are constantly put on the spot by the readers making them more accountable.

Antidote to sycophancy

Neutrality of media is a thing of the bygone era. Unfortunately, censorship, pedaling a particular ideology or party line is the norm now. Be it news channels or news papers, barring a few, each media house has a Left or a Right leaning. Digital marketing may not be an absolute antidote to self censorship and bias towards one particular party line but it certainly limits it. Self censorship of an important story by a news portal can cost them the significant loss of web traffic and popularity. They have to cast their net wide and far to keep the readers engaged and keep the web traffic going. Toeing a particular ideology can make them predictable and their niche world view will limit the popularity and reach of their site. The instance of The Wire breaking an important and sensational political story about the BJP president’s son was a flickering ray of hope in the otherwise gloomy state of electronic and print media.

The bottom line is that one can choose to report exclusively about fashion, movies, sports, politics etc but can not afford to be predictable in their views.

Democratic space

Digital journalism weakens the hierarchies of the traditional newsroom. The pace of the news cycle is so swift that a story in the morning may become stale by the afternoon. The pressure to constantly keep the wheel spinning and gauge the online trends, decentralizes the power of an editor as in traditional set up and places more power with the reporters and writers. The judgement of the editor is not to be undermined but a digital news room is more democratic as digital journalism relies on skills other than just writing. A desk rookie good at gauging online trends and writing viral stories could be more useful than a serious editor.

Loopholes

Online news come with its own set of issues of due diligence. The tearing hurry to put the story online often overtakes the need to get it right. A host of unverified, badly stitched stories circulate on the web to attract the traffic. While newspapers have the luxury of time to verify the facts before putting it out the next day.

Our reading habits are changing with shrinking attention spans which means more skimming of news online than real sustained engagement as in the case of newspaper.

Media is facing a serious trust deficit in the wake of constant attacks on journalists and polarized news being the norm of the day. Digital media is no silver bullet but it presents a ray of hope.

References-

https://www.techinasia.com/india-462-million-internet-users-79-traffic-mobile

https://www.firstpost.com/tech/news-analysis/digital-journalism-how-the-internet-will-save-the-indian-press-2-3642889.html

Authored by Richa Singh, Content Writer, Investronaut.

 
 
 
Tuesday, 25 August 2020 07:13

Sounds and Visuals of Aesthetics

VG Sound engineering article Image

Imagine you buy an expensive ticket to your favorite singer’s concert but instead of the singer’s melodious voice you hear disruptive shrieking sounds. Would you enjoy your evening? Or imagine a badly pieced together film where the sound and visuals are out of sync. Or a super hero film with tacky visual effects. Divorce technology from art and the effect would be lackluster. No film, live show, tv series or news can be conceived without technology. Behind the scene technicians of the Media and Entertainment industry are as important as people who appear in front of the camera.

From one state owned channel in the 1900s to more than 800 24*7 active channels today, it is not surprising that in India the Media and Entertainment industry is expected to grow at a rate of 14.3% and touch 2.26 trillion by 2020. The growth is directly proportional to the demand for media technicians.

Overview

Sound mixing is such an important part of the entertainment industry today. Commercials, jingles, radio, TV, films, advertisement, videos, websites, computer, mobile games etc all require trained sound engineering professionals. A sound engineer is responsible for correcting every note before it gets to your ears. Imagine a live music concert with bad sound quality. No matter how hard the singer tries to pour in emotions in to the song, if it fails at the technical level it will fail at the emotional level. In India sound engineers have always been integral to the entertainment industry but Resul Pookutty lent respectability to the profession after he won the Oscars for Slum Dog Millionaire in 2009.

A film or a series actually gets made at the editing table. Before that it’s a raw footage with no coherence and sound. A video editor is responsible for matching the audio and video clips and keeping only the most essential and relevant parts of the film. The editor needs to have a knack for the flow of the story. A good editor can make the average footage into a powerful one while a bad one can sometimes render the video embarrassing. A few years ago during an award show actress Kangana Runaut was shown to be receiving an award on the stage while she was also shown to be sitting in the audience applauding in the very next shot. Indeed a true example of bad editing!

The hallmark of a good visual effect is that the audience shouldn’t notice it at all. It is not easy to achieve an intricate fusion of technical finesse and artistry. The visual effects make the story and characters plausible. Cheaply done visual effects will always be a hindrance to the easy absorption of the story by audience. If in Jurassic Park, the dinosaurs didn't seem as real as they do, it would not be difficult to hold the story plausible. Visual effects are now an inseparable part of the entertainment industry.

Learning on the job

A degree or diploma is a good starting point to learn the basics, it gives you some hands on experience of handling the equipments. You can begin by assisting a senior in the industry. Thats when the real learning takes place. It is one field where complacency can cost you your career, technology is evolving everyday and you have to keep pace with the latest development to stay relevant.

Remuneration

Fresh after the diploma, one can expect anything between 10,000-15,000. However, with experience and a zeal for experiment, the sky is the limit. The renumeration can vary from the project to project and the production house one is working with.

Reference-

https://www.livemint.com/Consumer/7cMLq2Q02wiIBC9T2IEfeO/Indian-media-industry-likely-to-touch-Rs2260-billion-by-202.html?utm_source=scroll&utm_medium=referral&utm_campaign=scroll

The author of this article, Richa Singh is a content writer with Investronaut. She is a voracious reader and a keen traveller.

Tuesday, 25 August 2020 06:59

Books adapted for the Silver Screen

Book Adapt for silver screen 2

What are the odds of the current generation not having seen the movies of Harry Potter or of Game of Thrones? The actors who have starred in these movies, from Daniel Radcliffe to Sean Bean are now superstars with a huge fan following. Yet, both books were not originally made for television, rather they were meant to be read as books first. The Harry Potter series was written by J.K. Rowling, while the ‘Song of Ice and Fire’ was written by George R.R. Martin as a series of fantasy novels. History is replete with examples of successful adaptations, right from ‘Adventures of SherlockHolmes’ to 'Malgudi Days’, closer to home. All this begs the question: What is an adaptation? What are the hallmarks of a successful adaptation?

What makes a good adaptation?

Curled up in bed with a book, savoring the delicious satisfaction of reading is widely different from sitting in a dark cinema hall watching a film with hundreds of others in the audience. The business of adaptation is tricky. To begin with, understanding that books and films are two distinct mediums would help. Trying to be too faithful to the source will not fulfill the requirements of the genre. A book will have to undergo necessary changes to become a screenplay. Certain events, situations, characters in the novel will be lost or diminished while other elements will have to be added and highlighted to make the script effective. 'The Godfather’, considered a perfect film by most, leaves out at least half the book in adaptation, leaving out everything that wasn't related to dewy-eyed Michael becoming the shrewd Don Corleone.

Selection of the text keeping in mind the contemporary taste and viewership is the key to a successful adaptation. These days mythological stories of Lord Ganesha, Bhim, and other Hindu Gods are being adapted for television keeping in mind the increasing number of kids as the audience.

Remember the cult adaptation by B.R. Chopra of the epic Mahabharata. It cast a magic spell on the country every Sunday morning the streets were deserted for all were watching television. But the younger generation does not appreciate it in the same way. That is why an adaptation has to keep pace with the changing sensibilities of the time. ‘Pride and Prejudice’ adapted for the screen in the 1970s may not hold any sway with the contemporary audience of today.

Banes and Bonuses of adaptation.

“The book was better” is a popular axiom. I do not always subscribe to it. But my golden moments in the book have been lost in translation several times. One of my favorite books ‘A flight of Pigeons’ by Ruskin Bond was rendered ineffective in its film adaptation- Junoon by Shyam Benegal. 'A Flight of Pigeons' is set during the mutiny of 1857 in a muflis town of Shahjahanpur in UttarPradesh. The male protagonist of the novel Javed Khan, a courageous Pathan, is quietly besotted with Ruth Labrador and hopes to marry her. He has imprisoned Ruth, her mother and her grandmother in his house after the mutiny. Javed Khan is filled with raging hatred against the colonial British while at the same time is in love with Ruth, a Britisher. The novel very subtly depicts the undercurrents of feelings Javed harbors for Ruth. The film highly undermines the power of subtlety and makes Javed Khan shout out his feelings at the top of his lungs, leaving no room for imagination.

Towards the end of the book, after the sepoy revolt is crushed by the British, Ruth and her mother reach a safe British cantonment. There is an exceptionally powerful scene in the book where Javed Khan is hoping to see Ruth one last time before he turns his back on her forever. Ruth quietly appears from the darkness and stands in front of Javed Khan against her mother’s wishes. Anybody who has read the book would vouch for the impact the scene has on readers. Unfortunately the most important scene in the book falls flat and fails to evoke the same emotional impact as it does in the book.

That’s one of the pitfalls of adaptations. They overwrite our imagination of the characters, how they speak, the scenery of the world in which they exist. The film somehow gives it a finality, diminishing the possibility of imagining it in any other way.

The opposite is also true. If I watch the movie first I can’t help but hear the movie play aloud in my head while reading the book. If I ever read Harinder Sikka’s book - ‘Calling Sehmat’, I would never imagine Sehmat as anyone but Alia Bhatt, now that I have watched ‘Raazi’. An alternate imagination of Sehmat is irreversibly lost to me.

It may be a clever marketing ploy to replace book covers with their film posters. But it annoys the good old book lover in me. I feel it compromises the sanctity of the book, as if the book exists because and for the film. Though it’s not all gloom and doom. Sometimes the film becomes so popular and pulls the book from the realm of darkness to the list of best sellers and keeps them in public eyes for decades.

Film adaptations of books definitely increase the brand value of the author and allows the unfortunates souls who do not find beauty and solace in words to yet get a glimpse into great literature through their film adaptations.

The author of this article, Richa Singh is a content writer with Investronaut. She is a voracious reader and a keen traveller.

Interior Designing: How decor can affect our well  being

Be it our workspace, home or shopping centre, the interior of a place significantly affects us. It can make us calm and productive, make the kids behave better or make the customers buy more. 

Usually interior designing is taken to mean only the aesthetics. But that’s only one part of the puzzle. The psychological effects of interior design on our subconscious is not really spoken about. The look of our house or office space can have  a documented effect on our emotions. An office with just tables, chairs and barren walls may not provide its employees the mental stimulation to work better. Likewise a cluttered home may fail to give the much needed relaxation at home. Interior design of these places can dictate how we feel. Hence, a music studio or a chef’s kitchen and most other workspaces are artistically designed to give employees the feel of their respective professions. 

A balance of colors, size of windows, fall of light and the shape and texture of furniture can make all the difference how one feels. 

 2018 08 16

Colors

Colors are an important aspect of how we perceive our surroundings. That colors produce certain emotional response is evident from our vocabulary. We feel blue, go green with envy and sometimes we just think pink!  It is difficult to decode the exact implications of colors, experts agree that bright hues of yellow and green offer a splash of energy and stimulate communication and socialization. Richer shades of orange have a similar vibrant effect, it increases appetite therefore mostly used in kitchens. Purple and dark shades of blue and green cause a tinge of gloom though when used in appropriate proportions they can evoke comfort. Softer shades of orange and yellow are soothing, create happiness and enhance creativity. Light shades of blue evoke the color of sky and sea and usher in tranquility. Icy green and grey create a sense of calm and peace. Red can pepper the room with energy but if used in excess, it can appear hostile. 

2018 08 16 1

Light

Humans are like plants. They bloom in natural light and wilt in dark  dingy spaces. Natural light is the primary source of health and means of a composed body and mind. Bright natural light energizes the surroundings and make the space look spacious. Dim light creates sad, gloomy and suffocating spaces and hence are unproductive. The best source of light is  sunlight and that is why the number and sizes of the windows in a space can boost ones happiness or make one depressed, sad or anxious. 

2018 08 16 2 

Space

Space can have a definitive effect on our behavior, mood, thoughts and feelings. The size of the room and height of the ceiling impacts the mood and individual’s perception of freedom and confinement. It is documented that in rooms with higher ceilings, people are more focused and creative. Studies point that the proximity to plants can lift one’s mood, increase concentration and even improve memory retention, since the sight of natural elements and green color reduces stress. Clear passages and uncluttered homes allow the free flow of energy and create happy vibrations. 

 2018 08 16 3

Shapes and Forms

The ancient practice of Feng Shui tells us that besides spaciousness, light and colors, the texture and form of the furniture can produce a particular emotional response. The shapes and textures should represent the five natural elements i.e. earth, fire, water, wood and metal. Rich textures ooze a sense of comfort while metal elements like wall clocks are linked to strength. Wooden elements promote personal growth and health. Feng Shui also teaches us that the arrangement of the furniture should ensure a seamless flow of energy. Dead spaces due to ill arrangement create negative energy. 

Refrences-

http://psychologytomorrowmagazine.com/aesthetics-and-well-being-how-interior-design-affects-your-happiness/

http://www.dawnchapnick.com/design-psychology/

Authored by Shraddha Jadhav, Faculty of Arts and Design at Vishwakarma University. 

 
 
 
Tuesday, 25 August 2020 06:36

Communication for budding managers

Communication for budding managers

What to say when you meet new people: The 9 secrets to success

On an average day, you are going to meet a great many new people. Some of them might seem of no value to your life - a waitress, a delivery man, a house cleaning staff and so forth. Yet, never underestimate the value of any individual. Remember, the art of networking can lead you to you achieving greatness. With that in mind, let's look at what you should say and talk about when you meet someone for the first time!

1) Speak without speaking: Your physical appearance and demeanor will say more to people about who you are and what you think of them than any initial greeting. So, keep your body clean, your appearance neat, and dress nicely.

2) A good first line: Don't start off with something like: "Hey, what’s up?" Unless you're talking to a bunch of excited teenagers; that is not how you address someone in the professional world. A proper phrase along the lines of: "How do you do?" or "It's a pleasure to meet you" is appropriate.

3) Eyes and hand: You want to connect with someone at once. So, look them straight in the eye, and offer them your hand. A firm handshake that isn't brief, and yet isn't too long either, and don't crush their hand. That's something a professional wrestler does to intimidate an opponent; not what you do when you want to make a good first impression.

Once the initial meeting is over, Follow up by asking for their name, and make it a point to remember it. Nothing is better at pleasing someone than a person they just met remembering their name.

4) Body language: You want people to feel comfortable when they are talking to you. So, stand up straight, maintain good eye contact - without being domineering, and pay close attention to what they say.

5) Be courteous and speak in a clear, polite tone: If you are in a job interview, let the interviewer ask the first question. After all, you're after a job from them; time is money, and they're busy. So, let them control the situation. Now, at some point, they're going to ask you if you have any questions. That leads to the next point.

6) Be ready to participate in the conversation: Again, if you're on a job interview, check out the company, and have some questions ready to ask. If you're in a social setting, be ready to ask the other person questions about them and their life; or be able to talk about yourself and what you like.

7) Pay attention to what's going on: If your eyes glaze over and you’re not engaged in what's going on, people won’t want to have anything to do with you. So, concentrate on what they're talking about.

8) Select the right things to say: This is a function of the type of conversation you're involved in: interview, a social gathering, a dinner party, and so forth. After the initial meeting, you want to either talk about something interesting - a recent market trend you have observed, a deck that impressed you the most or even a movie you enjoyed recently. Also, ask the other person some questions.

9) Keep the conversation balanced: On one hand, you do not want the other person to have to do all the talking; on the other hand, it's impolite for you to monopolize the conversation. So, allow the other person (people) to talk, and then you "chime in" with a contribution.

Finally, remember the Golden Rule; treat people as you want them to treat you. Treating people decently is a true sign of having good manners. It's said that first impressions are last impressions.

References:
• Bovee C.L., Thill J. V., Chatterjee A. (2011), Business Communication Today, Pearson Education
• Butterfield J. (2011), Soft Skills for Everyone, Cengage Learning India Pvt Ltd
• http://www.wisebread.com/13-ways-to-make-a-good-first-impression-at-your-next-job-interview
• https://medium.com/the-mission/30-behaviors-that-will-make-you-unstoppable-31d1d4e4c9c9

Authored by Ashish Vilas Thite, Faculty of Commerce and Management, Vishwakarma University, Pune.

Tuesday, 25 August 2020 06:46

Is Gender Equality Only About Women?

gender equality

Gender Equality Day

August 26th every year is a red letter day in the annals of struggle by women for their rights. It represents the day when a century long struggle bore fruit as women suffrage was constitutionally approved in the United States in 1920. The victory is commemorated all over the world as Women Equality Day, in recognition of the unfinished legacy of this day, and the continuing struggle to achieve just treatment of women, and accord them their rights. However, today the equality discourse has co-opted men and transgenders too. Men have been carrying the burden of proving their ‘masculinity’ just as women are tamed to adhere to the norms of ‘femininity’.

Men have also been stigmatized for pursuing the ‘soft’ careers just as women have been thought a misfit in Science. If a man cries in public he is pansy. If a woman doesn't buckle down, she is masculine. Contemporary feminism seeks to dismantle these binaries. Very often gender equality is irrationally viewed as a feminist issue - a women issue. Gender discrimination cuts across all genders and concerns men and transgenders as much as it concerns women. Transgenders face the challenge to a dignified life. In some countries they are not even recognized as a third gender. Even if they are, they have to face the humiliation and live in inhuman conditions. In recently concluded general elections in Pakistan, transgenders were not allowed to enter the polling booths to vote. Likewise men are expected to adhere to rigid social norms just like women. They are scorned and sneered at if they opt for the so called feminine career like that of a nurse, beauty consultant etc., traditionally reserved for women. They have to live up to the enormous pressure to be a ‘real man’ and take on the role of the breadwinner for the family. They are expected to be emotionally resilient even in the face of adversity. However we know that historically men have enjoyed the privilege in personal and professional sphere simply by virtue of being men. The privileges that come with being a man have shielded them from a lot of struggles. Right to vote is one of them.

Suffrage movements in the West have a bitter history of struggle and resistance. Women who made an attempt to vote in the U.S. in the early 1870s were arrested and had to face lawsuits. Suffrage came relatively easy for their Eastern counterparts. One obvious reason was that in the early 20th century most of the Eastern countries like India, Sri Lanka were caught in the whirlwind of aggressive nationalistic movements for independence. With the end of colonial rule came the constitutional authorities that gave universal enfranchise to all citizens.

However, all over the world voting rights to women have proven to be just tokenism. It has not ensured any significant political participation of women in politics. In India out of 543 parliamentarians only 66 are women, amounting to barely 12%. In the US only 84 women are serving in the House of Representatives amounting to only 20% of the Congress.

These numbers are also symptomatic of the larger patriarchal attitude entrenched in societies all over the world, which reduce women to mere sexualized objects. Closer to home, in 2017 UP elections, a prominent BJP politician claimed that Priyanka Gandhi is not a star campaigner because there are more beautiful women in his own party. In other words, he was saying: What more could she offer! What else would a woman be good for?

Not only in politics, as recent as three decades ago women were conspicuous by their absence in literary histories, higher education, sports, the corporate sector, the armed forces etc. Thanks to the feminist movements in the 1970s, the contribution of women, hitherto invisible, in freedom movements, literature and other walks of life were finally brought to light. But there is a long way to go still. Women are still seen as irrational beings with lower intellectual capabilities as compared to men. These attitudes are apparent in common preference of couples keen on having a male child, or the all too pervasive casual jokes about women drivers. Not just ordinary mortals but also influential philosophers like Rousseau and Kant believed that woman are beautiful inferior beings and ‘not fit for serious employment’. If they are ‘beautiful and captivating’ that is enough.

Equality Vs Equity

Sexual violence, discrimination, illiteracy etc. are some of the prime reasons that hinder women from self-actualization be it political participation, climbing up the corporate ladder, or any conceivable field of existence and competition. One must pause here and ask what really is perpetuating these conditions. We have been paying lip service at the shrine of equality – laws have been passed, reservations are put in place, tax rebates are given, we even have a separate ministry here in India not to speak of the innumerable commissions. What has gone wrong then? It is time to go back to the drawing board and find the root of the rot. The first step to be taken must be an acknowledgment of the failure of the equality model. The equality model has not and cannot reverse the situation. Women should strive for equity rather than equality. Equality implies uniformity and sameness while equity means need based provisions. ‘One size fits all’ model to promote equality is insufficient.

Affirmative actions like reservation for women is not an ideal solution. Women have 33% reservation in the Panchayat elections in India yet women are still grossly underrepresented and marginalized. Very often they exist only on paper. It’s their husbands who take the decisions on their behalf.

To create an even playing field for women, we need to have programs, measures and strategies to make up for the historical and social advantages women face in the workforce and in their personal life.

To achieve gender equity, we need to recognize that the traditional social roles, rights and responsibilities of men and women need to be redefined. Giving maternity leave to both men and women, for example, will not solve the problem unless men are sensitized that they too need to contribute to childcare. Equality model does not work unless equity is in place. If equality is the end goal, equity is the means to get there.

The status of women has changed for the better in the last few decades. But there are some pressing issues like unequal pay for equal work, domestic and sexual violence, inhuman working conditions of women in unorganized sector etc. which need to be addressed. Even a sport as glamorous as tennis suffers from gender pay gap. A major cultural revolution needs to accompany policy change to stop relegating women to a subservient and inferior position as compared to men.

This Gender Equality Day let’s strive for a world where labels like feminism are rendered meaningless and merit prevails over gender and equality between all genders becomes a given.

The author of this article, Richa Singh is a content writer with Investronaut. She is a voracious reader and a keen traveller.

Tuesday, 25 August 2020 06:27

Make Trade, Make Peace!

Make Trade Make Peace

Trade is the single most important factor that has shaped the destiny of the modern world. Cultures and goods freely crossed the silk route for centuries bridging the gap between East and West. Modern nation-states were founded upon the premise of protectionism and expansion of trade during  Renaissance, and funded by finances generated from trade. The importance of trade dates back to pre-industrial and pre - nation societies. Much of our history comes from travelogues drawn by traders who traveled through the world, drawing maps and our concept of the world. It is no exaggeration, therefore, to suggest that trade is one great unifier that has fueled the establishment of a civilized world as well as modernity on its own.

Free trade Vs Protectionism

Free trade is the policy of treating foreign goods and services no different from domestic goods and services and allowing producers from overseas to freely sell their goods in the country.

Protectionism is a policy of discriminating against foreign goods and services and restricting trade by imposing tariffs on them, thereby making them costlier for the customers.

At different times in history, protectionism and free trade have dominated the trade patterns. However, most agree that free trade is the means to promote peace and economic prosperity amongst countries.

Peace through trade?

It is an established fact that free trade benefits nations by increasing their wealth and living standards. India’s own story post-liberalization is testimony to that. Countries that trade a lot with each other are less likely to go to war with each other because free trade makes countries more commercially inter-dependent giving them the economic incentive to keep hostilities at bay. India and Russia share outstanding bilateral ties. Russia has been supporting India on various international forums and vice versa. The reason is the high trade link between the two countries. India is the second largest buyer of defence equipment from Russia. It reflects in the perception Russians have for India. A good 45% of Russians view India positively and only 9% expressed negative views, according to a BBC World Service Poll conducted in 2014.

Traders or businessmen influence the government. If they are doing profitable business with other countries, businessmen on both the sides will be opposed to war. Recently China has reduced the import duty on American cars by 10% opening huge possibilities for American car makers in China. US has also blinked on its decision to slap import duty on Chinese goods to the US. It has bought truce to the two countries otherwise on the verge of trade war.

India and Pakistan share dismal bilateral trade figures which reflect in the volatile relations the two two countries share. Every time the conflict with Pakistan hits a new bottom, experts suggest that the only way to normalize the situation is to improve mutually beneficial trade ties. On several occasion when politics has failed us, trade has come to the rescue. After the Uri attack where 18 Indian soldiers were martyred, India retaliated and hostilities on both sides reached a new high. India banned Pakistani artists from working in India. Pakistan countered it by banning the Indian movies. However, within a few months Pakistani cinema owners incurred heavy losses and amidst heavy pressure, the decision was revoked. Practical considerations of money sometimes force peace and keep the hollow noises of nationalism in check!

Extensive trade links may not always be directly proportional to good diplomatic relations. Despite Indian markets being flooded with Chinese goods and a whopping bilateral trade volume of US$ 84.5 billion between the two countries, the diplomatic relations with China are not always cordial. Yet, the importance of trade in normalizing relations does not diminish. Trade does not occur in a vacuum. Trade accompanies cultural exchanges and exchange of ideas. Trade breaks the wall of mystery and stereotypes and humanizes the people one trades with. It makes the people on the other side of the border seem less demonic, making us realize that people all over are the same with same hopes, sorrows and joys. It makes us more tolerant and understanding of each other’s differences and makes the countries look more than mere lines on the map.

That is why despite the border disputes with China and Pakistan which could completely cripple the bilateral ties, trade helps to maintain some semblance of normalcy. Indian movies make mighty sums of money in China and Pakistan and Indian movie stars are widely revered there, resulting in cultural closeness. The legends of  humungous popularity of twinkling blue eyed Raj Kapoor singing..... mera joti….mera joti hai japani..Sar pe lal topi rusi…. are still talked about in India and Russia. Such cultural exchanges facilitated by trade keep the tensions lower if not completely mitigate them.

Protectionism on the other hand, leads to ill feelings towards other nations.
In the 1930s, industrial nations increased trade barriers leading to spitefulness amongst countries, setting the stage for World War II.
Protectionist sentiments are stirring all over the world evident in Brexit and the ‘Make in India’ initiative in India. India has raised import tariffs to the highest in the last three decades leaving all its important trade allies including the U.S, up in arms. The U.S is already mulling over doing the same to Indian goods.
Trump’s “America- First” policy has had its repercussions on India’s important information technology industry – which generates output worth $150 billion per year.
These seemingly harmless retaliations proves to be an ammunition for the war.

French economist, Fredric Bastiat famously wrote- If goods don’t cross borders, armies will. I would humbly agree to it!

References-

https://en.wikipedia.org/wiki/India%E2%80%93Russia_relations

https://fee.org/articles/want-peace-promote-free-trade/

The author of this article, Richa Singh is a content writer with Investronaut. She is a voracious reader and a keen traveller. 

Page 72 of 103

Copyright © Vishwakarma University, Pune 2026 All rights reserved..

[Best viewed in IE 10+, Firefox, Chrome, Safari, Opera.]

Powered by  

Programme Brochures
Apply for Admission
Register for VUNET
Register for VUPET
Ph.D Enquiry