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Friday, 06 April 2018 05:18

Psychometrics for a better career choice

Students of today dream of success in their careers and they definitely have the potential to craft their own success stories. But one common observation across the globe is the confusion in the chosen career. Students are not exactly sure what they want to do. They have some inclination but they are not very sure what they would like to do with Psychometric testing can be used to make a better career choice. Psychometric testing can be used as a chisel to carve the statuette of a successful individual. Students have a billion options to choose from. And though it…
Tuesday, 03 April 2018 08:09

BRAND MASCOTS IN ADVERTISING

Brands invest considerable energy in choosing the right endorsement strategy keeping in mind the target audience. In the past, when celebrities endorsed fewer brands and an aura of mystery surrounded them in a less connected world, the relationship between the consumer, brand and celebrity was more intimate and attracted the right quotient of curiosity in the product. In the post-internet world of ultra communication, advertising strategies are changing. A parallel advertising technique i.e. use of animated characters or brand mascots is increasingly becoming popular amongst the emoji using generation willing to experiment. Brand mascots Vs Celebrities Are you able to…
Wednesday, 28 March 2018 04:45

Dilemma about future: A tale of a young girl

A third year Science student in college, Mansi usually beams with life, is always raring to learn new skills and challenge her own boundaries. But lately an existential dilemma seemed to have gripped her. She is often downcast and anxious. Today, like any other day she helped her mom getting her younger brother off to school and rushed to college. As she hopped on to her scooty, she couldn't help thinking of the time when she vehemently resisted the pressure to apply for Engineering and Medical entrance exams after Clas XII. She had grown up in this city and the…
In the wake of digitalisation and democratization of information, the world is a transformed place. New technologies have led to the proliferation of handheld devices and computers that enable connectivity and allow access to information without traditional dependency on infrastructure of roads. Diffusion of Technology We are in the fourth industrial revolution and new technology has blurred the boundaries between physical, digital and biological spaces. Unbelievable as it may sound, it is now possible for machines to manufacture organs/ biological matter. Machines now possess the intelligence based on the digital capability and enormous cognitive ability. The definition of automobiles has…
Management education acts as a fertile ground to develop entrepreneurial skills, independent thinking, ability to spot the opportunities, risk taking ability etc. For students driven to be entrepreneurs, a good blend of theoretical grounding and practical exposure and interaction with entrepreneurs could be a boon. To instill confidence in their ideas classroom education and attitudinal training in entrepreneurship should go hand in hand. To do so, the students would extensively need to be exposed to real life situations by giving them an opportunity to participate in business plan competitions on a regular basis, handling live industry projects often. Successful entrepreneurs…
Tuesday, 06 March 2018 04:44

Indian Web Series

Between the soppy soap operas on TV and the fluffy Bollywood flicks, Indian Web Series are enjoying a moment under the sun. For people looking for something beyond the cliché of 50 something middle aged actors running around the trees, the digital space has a plethora of exciting web series to watch out for.Increased internet accessibility, cheaper mobile phones and ditching the run-of-the-mill stories in favor of out-of-the-box, realistic content has set the Indian Web Series space buzzing.Shackle free spaceMainstream films in India have traditionally settled for ‘sanitized’, quotidian themes and stock characters’ least they invite the wrath of the…
Monday, 26 February 2018 05:28

Eco-friendly fashion

What does Natalie Portman, Meghan Markel, Diya Mirza and Kate Middleton and the Duchess of Cambridge share? Well, apart from the simple fact that they all are incredibly famous, they are all vocal supporters of eco-fashion.Prefixes like organic, green, eco are in vogue. They originate from the same sensibility as the increasingly popular concept of organic farming and green technology. The motto to go green is dawning upon the fashion world too. Do we ever pause to ponder about the clothes that we discard? What happens to them? Where do they go? What consequences do they have on the environment?…
Thursday, 22 February 2018 05:56

Is Engineering Education in Crisis ?

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The aim of education is to equip us with the ability to analyze any situation logically, systematically and gracefully. Once the objective of education is clear, we can develop ways to inculcate it in students through their area of interest. One’s passion, priority and property -aptitude/inclination (3 Ps) should decide what one chooses to study. Engineering as a knowledge field is valid only when it is supported by application. It calls for passion and a knack for lateral thinking. Engineering is the sum total of techniques, logic, design, analysis, statistic, probability, etc. The coordination between all these aspects result in…
 After the demonetization of currency notes in 2016, the media frantically reported that the new 2000 rupee notes shall carry a GPS chip embedded in them that can track the location of the person carrying them. It was later revealed to be a fake news.There are numerous such instances that reveal the rampant corruption in the media today and its malicious manifestation in the form of fake news. It has exposed the credibility deficit and a lack of journalistic ethics prevalent in media today.  Origins of fake news- ‘Fake News’, a term heavily popularized by the U.S. President Donald Trump…
  Last week, the Builders Association of India (BAI) Pune Chapter started its 11th cycle of hiring interns. BAI has been taking interns for the last 6+ years and has been very successful in growing and sustaining this activity. This year itself, more than 150 students from various engineering institutes of Pune have been selected for the one-month internship at various sites of the members of BAI. 45 students out of these are from Vishwakarma Institute of Information Technology (VIIT). As I was addressing the students, memories of my internship with Tata Motors which was for a period of one…
How does technology impact the ability of education to build effective skills in students in the always connected world of today?Wireless, mobile and other digital technologies are shaping new patterns of delivering education. In India alone, the market of e-learning is predicted to cross 1.29 $ billion by the end of 2018. The combined ease of portable mobile devices, and fast internet speeds have created a massive scope for students to benefit from digital learning by creating smart classrooms anywhere, anytime. Futuristic technologies like cloud computing, and Internet of things will accelerate the development of artificial intelligence.   Following trends…
The internet, coupled with advances in mobile technologies for computing and communication, is transforming businesses globally and opening new possibilities for both customers and organizations.   E-commerce is expanding steadily in India. Customers have the ever-increasing choice of products at the lowest rates. E-commerce is probably creating the biggest revolution in the retail industry, and the trend is growing. The dynamic growing e-commerce environment has led the customer to avail comforts as varied as car service or doctor’s appointment with a simple android app. The buying experience has been freed of the bondage of distance or time multiplying manifold the…
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